The main purpose of the Board was to control the sale and
consumption of alcoholic beverages within the city.
All of the stores sold only fifth and pint bottles.
Half gallon bottles were added later and created quite a
controversy when first introduced. Profits
were divided three fourths to the City and one fourth to Forsyth County.
voters approved liquor by the drink by a 2 to 1 margin on March 6, 1979,
ending a ban on mixed drinks sales caused by a 1908 statewide liquor
referendum that closed the towns twelve saloons and two package
stores. The first mixed beverage store opened March 20, 1979 and the
first purchased was March 23, 1979. Legal licensed establishments included restaurants, hotels,
convention centers and private clubs.
was competition between Joc Lyn's Restaurant and the Hyatt House Hotel to
be the first establishment to sale alcohol (mixed drinks). Joc Lyn's
Restaurant placed the first order of 146 bottles (12 cases) and the Hyatt
House Hotel placed the second order totaling $15,000 with the City of
Winston-Salem ABC Board. The orders were filled on the basis of who
applied first. Mr. Marvin Workman, of Joc Lyn's applied first, and
was allowed to pick up his order before the Hyatt House. He brought
a pickup truck to carry most of his order of 12 cases back to the
restaurant. He gave each of the two waitresses a bottle of Old Grand
Dad bourbon to make the two-mile trip in separate cars -- with a police
escort -- a head of the rest of his order. This was a precautionary
measure in case a vehicle broke down or had a flat tire. Joc Lyn's
Restaurant sold the first mixed beverage drink at 9:40 a.m. on March 23,
1979 to Mr. Dan Beck who arrived at 7:00 a.m. to be the first in line to
order a whiskey sour. Pat Russell ordered the second drink, an
old-fashioned and proposed the first toast: "this
drink is to validate the support for liquor by the drink and to applaud
the progressive people of this city. In Winston-Salem, we're doing
Not to be outdone, the
Hyatt House Hotel moments later proclaimed Terry Holmes of London to be "the
only person ever to have a drink riding nine floors up in an
elevator." As the hotel's full order was
being loaded at the ABC store, Hyatt's manager, rushed back to the hotel
with two fifths to mix the ceremonial first drink. Smirnoff vodka
and Amaretto di Saronno were purchased to mix the drink called, "RELEASE
THE SPIRIT". The "RELEASE
THE SPIRIT" drink consists of Smirnoff
vodka, Amaretto di Saronno, a dash of grenadine and ice cream, and stirred
with a skewer of strawberries. The drink cost $5.00; however, the
prices of mixed beverages ranged from $1.50 to $1.95 for house brands to
$2.25 to $2.50 for more exotic mixes.
August 21, 1978,
Winston-Salem opened its 1st self-service ABC store at Sherwood Plaza,
Robinhood Road. All stores were converted to self-service by 1989.
September 28, 1979, the
Cherry Street ABC store was replaced with the 2nd self-service store on
Cherry Marshall (Beneath the Elms ice skating rink).
Reynolda Manor, East
Winston (New Walkertown Road) and Thruway ABC stores were 3rd, 4th and 5th
self-service stores to open.
18, 1990 voters in the Village of Clemmons approved the sale of retail and
mixed beverages and the Village Council decided to join the City of
Winston-Salem ABC Board. The temporary ABC store opened November 5,
1990 and the permanent store opened October 28, 1991 with the profits generated
going to the Village of Clemmons.
23, 1990, the City of Winston-Salem Board of ABC was changed to the
Forsyth Municipal Alcoholic Beverage Control Board after the Village of
Clemmons joined the system.
29, 1991 voters in Kernersville approved the sale of retail and mixed
beverages and the Board of Aldermen decided to join the Forsyth Municipal ABC
Board. The first retail sales
occurred April 5, 1991 at the temporary store while the permanent store
location was being built. The permanent store opened December 9, 1991 with the profits generated going to the Town of
November 2, 1999 voters in Bermuda Run and the Town of Lewisville approved
the sale of retail and mixed beverages and requested to join the Board.
Profits generated in each of these municipalities will be returned
to the respective municipality.
November 4, 2003 voters in Oak Ridge and September 19, 2006 voters in
Yadkinville approved the sale of retail and mixed beverages alcohol.
Their individual Town Councils' unanimously requested and voted to join
the ABC system.
September 19, 2006 voters in
Yadkinville approved the sale of retail and mixed beverage alcohol.
The Town Council of Yadkinville requested to join the Board.
The Yadkinville ABC store’s grand opening was December 12, 2007
with the profit generated from the sale of alcohol going back to the town.
effective August 16, 2005 at the regular board of director's meeting, the
board members unanimously voted to change the name of the Forsyth
Municipal ABC Board to the Triad Municipal ABC Board. The change was
due to the ABC stores location in Forsyth, Guilford, Davie and Yadkin
Triad Municipal ABC Board office is located at 3127 Starlight Drive,
Winston-Salem, NC. In
addition to full-time store and administrative personnel, the ABC Board
employs law enforcement agents to enforce the liquor laws of the state and
member municipalities. The
mission of the ABC Board is to ensure Control of the distribution and sale
of spirituous liquor in accordance with the laws of the State of North
Carolina; provide a level of Service to all customers consistent with
sound business principles; and maintain the highest level of Revenue
possible and practical, for distribution to the member municipalities.
Board presently has fourteen retail ABC Stores and one mixed beverage store.
We carry approximately 90% of the codes on the State price list.
Bottles range in size from miniature bottles to the 1.75 liter